Visit Estes Park's intent is to grow visitation to Estes Park through effective marketing. This is done through many tools, mainly paid, earned and owned media. Paid media includes all paid advertising, whether print, broadcast, digital or out-of-home. Earned media is another term for press exposure which is done through our public relations program. Owned media are the channels that we own, create and produce, like the Official Visitor Guide, the VisitEstesPark.com website, social channels, creative assets, etc. Various tactics in each of these areas comprise the overall destination marketing plan.
Visit Estes Park's mission is to attract visitors to Estes Park. Part of how we do that is through paid and owned marketing. Our paid marketing mix includes both print and digital advertising in local, regional and national outlets. Owned media marketing includes our many on-line social media channels through which we share our messages, update followers on news & events, and 'sell' Estes Park as an amazing vacation destination. Our current social media channels include Facebook, Twitter, Instagram, Pinterest, and YouTube.
Click here to see Visit Estes Park's Telly award-winning commercial, "Take Flight."
Click here to see Visit Estes Park's commercial, "Escape to Estes."
Visit Estes Park is continuously working with members of the media, freelance writers and our partners to promote Estes Park through print and digital articles or stories. These efforts include targeted pitches, meeting and events, press tours and visits, press releases, and ongoing relationship management. Our efforts in these areas are assisted by partners at the Colorado Tourism Office and Turner Public Relations.
Stakeholders can participate in Visit Estes Park's public relations by hosting media when they visit Estes Park, by being part of promotional packages, and by keeping Visit Estes Park informed of news about their businesses and organizations. Press hosting and promotional packages can include lodging, dining, activities and more. Email Rachel to find out how you can get involved and get some media exposure for your business or organization: ROppermann@VisitEstesPark.com.
In addition to paid media and earned media, Visit Estes Park manages several areas of owned media, which include social media channels, a blog, website and e-newsletter program. These tools allow Visit Estes Park multiple platforms to engage with and communicate to various consumer groups over time. Through a variety of tactics, including the sharing of news, updates on local events & businesses, and promotions and giveaways.
Stakeholders can participate in these programs in a variety of ways, including:
Learn how Visit Estes Park is applying paid, earned and owned media.