Visit Estes Park Partners
Welcome to the Partners page of VisitEstesPark.com, designed to be a resource for you, our tourism partners. This section is meant to provide you with another avenue into Visit Estes Park - our team, our operations, our strategies - and to help strengthen our partnership with you.
Partnering with Visit Estes Park
Visit Estes Park operates as a partnership-based destination marketing organization, rather than a traditional membership model. Businesses do not pay annual dues or membership fees to participate.
Instead, tourism partners are invited to engage in Visit Estes Park’s marketing promotions and advertising opportunities at their own discretion. This flexible approach allows us to tell a more complete and inclusive story of the Estes Park destination—without being limited by a formal membership structure.
Why Partner with Visit Estes Park?
2023 Performance Highlights
Website Reach
-
4.8 million pageviews
-
1.9 million users
-
1.6 million engaged sessions
Top viewed pages:
Home, Events Calendar, Things to Do, Lodging, Rocky Mountain National Park, Restaurants
Consumer E-Newsletter
-
70,000+ subscribers
-
30%+ open rate
Lodging Referral Engine
-
459,737 searches conducted
-
401,421 referrals sent to partner booking engines
-
$5.7 million in estimated booking revenue referred
(Based on global conversion rates, referrals sent, average daily rate, and length of stay)
Social Media Reach
-
Facebook: 187,000+ followers
-
Instagram: 101,000+ followers
Partner Benefits & Opportunities
Website Listings
All Visit Estes Park partners receive one complimentary listing on VisitEstesPark.com, with opportunities to increase visibility through three listing tiers:
-
Standard
-
Enhanced
-
Featured
Enhanced and Featured listings are part of our web advertising program with Destination Travel Network (DTN).
Contact DTN directly for pricing details.
Lodging Packages, Events & Special Offers
Enhance your visibility by showcasing lodging, Packages, Events, and Special Offers on VisitEstesPark.com.
-
The Events Calendar is one of our most visited pages https://www.visitestespark.com/events-calendar/submit-event/
-
Lodging Packages, Events & Special Offers are featured in articles, campaigns, media pitches, and local publications
-
Seasonal promotions help reach both visitors and locals
Email Communications
Partners receive monthly e-newsletters featuring:
-
Marketing opportunities
-
Industry data and insights
-
Ways to get involved
-
Business resources and updates
Education & Networking
Visit Estes Park hosts regular opportunities to connect with peers and our team, including:
-
Educational workshops - https://veppartnertrainingworkshopsfeb2026.eventbrite.com/
-
Industry tourism summit and roundtables - https://www.visitestespark.com/partners/community-roundtables/
-
Board meetings - https://www.visitestespark.com/partners/about-visit-estes-park/board/
Partners are also welcome to schedule one-on-one meetings with our team at any time.
Visitor Center Kiosk Exposure
Our digital kiosk in the Estes Park Visitor Center displays partner listings, events, and special offers pulled directly from VisitEstesPark.com—helping visitors discover your business in real time.
Book › Direct Lodging Referrals
The Book › Direct widget allows travelers to search live rates and availability for Estes Park lodging properties.
-
Complimentary listings for all lodging partners within the Estes Park Local Marketing District
-
Direct referrals to partner booking engines
Sales & Service Lead Opportunities
Visit Estes Park receives event RFPs for:
-
Conferences & corporate retreats
-
Weddings & reunions
-
Group travel and meetings
We share qualified leads with local partners, collect proposals, and connect planners directly with businesses. Partners can manage and respond to RFPs through their OLIVE account.
OLIVE Partner Portal
OLIVE (Online Link Into Visit Estes) allows partners to:
-
Update website listings
-
Post events and special offers
-
Create lodging packages
-
Access industry resources
-
Manage contacts and more
Log in: VisitEstesPark.com/Olive
Eligibility to Participate
To be eligible for Visit Estes Park advertising and promotional services, a business must:
-
Be a tourism-related business (lodging, restaurants, activities/attractions, retail, transportation, or selected services)
-
Be open to the public (unless otherwise approved)
-
Comply with all Visit Estes Park, Local Marketing District, and applicable laws
-
Operate a single physical location within the Estes Park Local Marketing District boundaries
(PO boxes and storage locations do not qualify)
Exceptions
-
River rafting companies without a physical in-district location may participate for a special fee
-
Commercial print publications promoting Estes Park may participate under specific guidelines and fees
-
Other out-of-district businesses offering high-demand experiences may be considered on a case-by-case basis with Board approval
Definitions
Visit Estes Park Stakeholders include:
-
Town of Estes Park officials and staff
-
Larimer County officials
-
Rocky Mountain National Park leadership
-
Estes Valley residents
-
Local businesses and agencies
-
Visitors and guests
Events & Initiatives
Begin planning now to participate in Estes Park’s upcoming winter events and milestone celebrations. From high-energy competitions and iconic festivals to statewide commemorations and national events, there are many opportunities for local businesses and organizations to get involved. Click here to learn more: https://www.visitestespark.com/partners/get-involved/?guid=bf9db165-c994-49b2-b39b-69750ceff283&preview=true
Marketing Advisory Committee
Visit Estes Park (VEP) is inviting applicants to the newly formed Marketing Advisory Committee (MAC). The MAC is established by VEP to provide informed, strategic and community -based guidance on VEP initiatives. If interested, please complete the MAC application by February 27, 2026. Review of applications will begin March, 2026 with the goal of hosting a first committee meeting in April, 2026. Thank you for your interest and support of VEP!
