Visit Estes Park is activating a summer campaign including media pushed from spring buys (delayed due to the pandemic) and new buys, which focus on Estes Park's extended drive market. This is a flexible digital campaign intended to be nimble in case anything changes regarding the pandemic or demand in Estes.
Visit Estes Park's winter campaign highlights the Estes Park Backcountry Pass. A pass you don't have to pay for, but rather saves you money. It drives the value of Estes in the winter, and continues to educate potential guests that the town is open, and has plenty of adventure to offer.
Visit Estes Park's summer campaign spanned April through September 2019 and included a spring push to drive visitation from the Front Range prior to Memorial Day and tactics to reach guests in two categories: passionate people in core communities who will be more likely to experience Estes Park in a meaningful, sustainable, long term way and guests who are already planning trips to Estes Park with ideas on how to be a more responsible visitor. Check out the details or view the video.
Visit Estes Park's winter campaign spanned November 2018 through March 2019 and included traditional media, sponsored content, a first-of-it’s-kind athlete in residence program and extended reach elements, including display and radio ads. Here’s the winter recap.