Visit Estes Park is an organization formed in 2009 for the purpose of advertising, marketing and promoting tourism in the Estes Park area through a Local Marketing District, now doing business as Visit Estes Park.
Voters in the Marketing District area approved forming the organization and voted to collect a 2% lodging tax on short term stays in lodging establishments and private homes when used as short term rental properties. Subsequent Intergovernmental Agreements between the Town of Estes Park and Larimer County, required by state law, confirmed the working agreement with the Local Marketing District.
From the State of Colorado website, here is information about Local Marketing District Tax:
What is the Local Marketing District Tax?
The Local Marketing District tax became effective January 1, 2009. The Local Marketing District Tax is a tax levied only in certain areas within Colorado and is applied specifically on certain lodging services provided such as hotels, motels, condominiums, space rentals, camping facilities and services, auto camps and trailer parks. If one of these types of businesses rents rooms and accommodations for fewer than 30 days, a local marketing district tax is charged to the customer. The business then must file a local marketing district tax return DR 1490. This particular tax is not filed on the DR 0100 Colorado Combined Retail Sales Tax Return as are certain other special district taxes. It is not a sales tax, but is in addition to applicable state and local sales tax.To request more information about the marketing tax, please call the State Department of Revenue Customer Service line at 303-238-7378.
Mission: Attract guests to the District through effective and efficient destination marketing and management in order to drive year-round economic growth.
Vision: To be a year round tourism, group and event destination that supports our healthy mountain village with a balance of financial success, positive and memorable experiences for guests and quality of life for our community.
Our marketing task is to incrementally increase visitation and its economic benefits to and quality of life for the community. This calls for strategic and integrated marketing efforts founded on research with a keen eye on travel trends. Marketing is more than placing an ad in a publication, although that is part of the equation. Visit Estes Park's work consists of efforts in , Stakeholder Partnerships, Market Research, Destination Brand Strategy, Website and Digital Marketing, Collateral Development, Public Relations, Social Media, Advertising, Planning, and Direct Marketing and Sales.
Visit Estes Park
1692 Big Thompson Ave. Ste.101, Estes Park, CO 80517