Visit Estes Park operates as a partnership-based destination marketing organization, which means that businesses who wish to participate in Visit Estes Park marketing promotions or advertising services do not pay annual dues or membership fees. Tourism partners who wish to engage in Visit Estes Park programs may do so at their own initiative. This partnership model allows Visit Estes Park to tell the complete story of the destination brand without being limited to a membership roster.
The Visit Estes Park stakeholder/tourism partner services policy defines eligibility to participate in Visit Estes Park programs as follows:
Visit Estes Park offers advertising services to individual tourism business stakeholders. To be eligible to participate in Visit Estes Park advertising and promotion services, the individual business must:
Exceptions are as follows:
Visit Estes Park Stakeholders are generally defined as:
Visit Estes Park tourism partners are generally defined as businesses located within the Estes Park Local Marketing District boundaries whose primary customer base is from the tourism industry, i.e., Lodging (Accommodations/Camping), Restaurants (Food & Beverage), and Activities/Attractions, Retail/Shopping, Transportation and selected services. They are businesses benefiting most from the successes of Visit Estes Park and tourism. They are typically actively engaged in, and supportive of, Visit Estes Park's efforts. They typically purchase advertising services from Visit Estes Park thereby enhancing Visit Estes Park's marketing and promotion efforts as well as the guest experience.