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Coffin Races 24

    Visit Estes Park
    Get Involved with Events & Initiatives

    Start planning now to be part of Estes Park’s upcoming winter events and milestone celebrations. From high-energy competitions and iconic festivals to statewide commemorations and national events, there are many ways for local businesses and organizations to get involved.

    Estes Park Skijor (March 12-14, 2027)

    Brings thrilling horse-and-skier races, family-friendly activities, local vendors, and strong attendance, making it a prime opportunity for sponsorships, vendor participation, promotions, and lodging packages. With record-breaking attendance expected again this year, this is the perfect opportunity to get involved. Event highlights include: a Kid Zone packed with winter fun, a cozy Warming Hut with hot drinks and treats, local vendors, and a variety of food and beverage options throughout the event.

    Ways to Get Involved

    • Include 300 giveaways or promotional items in SkiJor competitors’ welcome bags and submit your special offers through OLIVE to reach competitors who stay in Estes Park from Friday through Sunday and actively support local businesses.

    • Volunteer: Sign up here - https://runsignup.com/Race/Volunteer/CO/EstesPark/EstesParkSkijor

    • Compete as a horse-and-rider team or as a skier

    • Sponsor the event (logo placement, announcements, vendor space, and more)

    • Host a booth or vendor stall: 

    • Advertise in the event program or on social media

    • Offer skijor-themed specials (gear sales, themed food or drinks)

    • Host an after-party or awards celebration

    • Promote the event through your social media and newsletters

    To learn more and get involved, email community@visitestespark.com, and visit our SkiJor event page for full event details: https://www.visitestespark.com/events-calendar/estes-park-skijor/

     

    Frozen Dead Guy Days (FDGD) | April 2-4, 2027

    Start planning now to be part of the legendary 2027 Frozen Dead Guy Days Festival! This iconic celebration brings the Estes Valley to life with all things weird, wild, and wonderfully chilly. Festival favoriates include: The legendary Coffin Races, live music, food, and games, bar crawl and after-parties, Royal Blue Ball, Polar Plunge, Bands & Bloody’s Brunch. 

    Ways to Get Involved

    • Call to Artists! Dead of Winter Art Exhibition and Frozen Dead Guy Day Art Sale.

    • Submit Frozen Dead Guy Days–themed lodging packages, special offers, and satellite events in OLIVE

    • Submit Bands & Bloody’s Brunch events in OLIVE

    • Extend your business hours during the festival

    • Serve as a stop on the bar crawl (contact Ingrid, owner of The Barrel)

    • Promote the festival on your social and digital platforms

    • Register a coffin race team representing your business

    • Take the Polar Plunge

    To learn more and get involved, email community@visitestespark.com, and for more event details, visit https://frozendeadguydays.com/

     

    Beyond Program

    What is the Beyond Program and why should I submit offers to OLIVE?

    Estes Park’s festivals and events attract tens of thousands of visitors each year, and the Beyond Event program is your opportunity to connect directly with these attendees. This partnership among Visit Estes Park, the Estes Chamber, and the Town of Estes Park helps direct festival-goers directly to local businesses through special offers, lodging packages, and event-specific promotions.

    When you submit an offer, it’s featured on a dedicated page at VisitEstesPark.com and shared with visitors via event posters, blog articles, social media, and targeted media outreach. In 2025, 178 online coupons generated 23,865 click-throughs, with one offer alone receiving 1,293 clicks. Some of our top-performing social media posts highlighting Beyond offers reached over 52,000 views!

    This is free advertising for your business, and all it takes is uploading your offer into OLIVE.

    How can I get involved?

    It’s easy to share your specials with Visit Estes Park! Log in to your OLIVE account anytime to submit a special offer. Offers don’t have to be discounts they can simply showcase a menu item, product, or service. Event-themed specials are particularly popular; for example, elk-themed promotions during Elk Fest received major attention.

    Adding your offers to VisitEstesPark.com is free, and all businesses with an Estes Park business license receive a complimentary web listing, which includes the ability to feature offers. For maximum exposure, we recommend submitting your offers at least 90 days before the event date.

    What is OLIVE?

    OLIVE stands for Online Link Into Visit Estes. It’s your central hub to update your account information, add events and offers, and respond to sales leads and service requests. Access the OLIVE login page here. If you don’t know your username or password, or aren’t sure you have an account, email community@visitestespark.com for assistance.

    How do I add events and offers to OLIVE?

    Follow the instructions below to add special offers, lodging packages, or events. Once submitted, your entry will be reviewed, and you will be notified within 24 hours.

    How to Add Events

    1. Once logged in, navigate to Collateral and select the Calendar of Events.
    2. Click Add Event and fill in the required information.
    3. Click Save. Visit Estes Park will review the submission and respond within one business day.
    4. These will be featured on the event landing pages based on the date selected.

    How to Add Special Offers & Lodging Packages

    1. Once logged in, navigate to Collateral and select Media.
    2. Click Add New Media to upload an image/logo for the offer (please upload images without text).
    3. Fill in the required information and click Save.
    4. Next, navigate to Collateral and select Special Offers.
    5. Click Add Offer and fill in the required information.
    6. Select the appropriate categories: Destination Events Include:  Estes Park Skijor, Frozen Dead Guy Days Season, 250/150 Commemoration, Catch the Glow Holiday Season, and Sundance. Seasons Include: Winter, Spring, Summer, Fall, and Holiday.
    7. Click Save. Visit Estes Park will review the submission and respond within one business day.

    Add events, special offers, and lodging packages to OLIVE.

     

      Estes Park Visitor Center
      500 Big Thompson Ave, Estes Park, CO 80517 | 970-577-9900

      Visit Estes Park Business Office
      P.O. Box 4426, Estes Park, CO 80517

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