From Rocky Mountain National Park:
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Estes Park Tourism Master Plan
Visit Estes Park (VEP) is developing a Tourism Master Plan to guide the future of tourism in the Estes Valley over the next decade. The plan will inform future VEP operating plans, strategic plans, and will be shared with municipal partners for the same purpose.
Tourism Master Plan Outline
Phase 1: Community Visioning
- Tourism Relevancy Workbook & Survey – Complete
- This survey was sent to local tourism businesses and partner organizations to gain a 360-degree view of what the community values and how the visitor economy works to support and enhance shared community goals. It captured stakeholder perspectives on the characteristics of Estes Park and the Estes Valley as a destination and how each group views tourism and its role in supporting the area’s sense of place.
- Community Visioning Session – Complete
- The visioning session was an in-person workshop that worked to build a shared community vision for the future of Estes Park as a destination with Visit Estes Park’s stakeholders. The information gathered in the visioning session will inform the Tourism Master Plan.
- Resident Sentiment Survey – Complete
- The Resident Sentiment Survey answered the question, “How does tourism fit in my community?” to inform the Tourism Master Plan. Also, the answers gleaned from it will be benchmarked and compared to responses with the Western US region and the US norm.
Phase 2: Build the Tourism Master Plan – in progress
- Our partner, Clarity of Place, will take inputs from Phase 1 to craft the Tourism Master Plan. The resulting deliverable will be a user-friendly report that will be shared with the Estes Park community. Visit Estes Park will use it to inform future strategic plans and operating plans, as well as share it with partner organizations for the same use. Once complete, the plan will be posted here.
What is Clarity of Place?
Clarity of Place is an industry-leading consulting firm that specializes in guiding destinations to align with their community’s needs. Community alignment is essential to effective destination management. By understanding how the visitor economy fits within the community, destination leaders can make sound, data-based decisions on how to manage their destination and grow their visitor economy.
Learn more about Clarity of Place: https://www.clarityofplace.com/
