Travel Buzz

Travel Buzz is a series of fun, casual and informative meetings for the purpose of providing VEP an opportunity to get to know you better, to learn how we can further support you and your business, and to share a variety of tourism-related information and helpful updates. We also connect with a Roger Brooks live one-hour webinar, each focusing on a different tourism topic, each month. Brooks is an internationally-known tourism consultant and having the opportunity to participate in his seminars is very exciting! VEP pays the yearly subscription fee for the Brooks webinar series.

We close with a 30 minute discussion about the webinar, answer questions you may have about Visit Estes Park, and we assist you with anything you may need. This is also a great time to network with your friends & colleagues, so we can all get to know each other better.

Travel Buzz Schedule: 

Downtown Revitalization - The Step-By-Step Process - August 16, 2017

RSVP

9:30 - 11:00 AM. (Arrive at 9:15 AM to order your beverage and treat)

In this presentation, we’ll show you HOW to actually implement all nine of them. Using photographic examples, we’ll showcase what downtowns are doing, at low cost, to make them vibrant, successful destinations for both local residents AND visitors. You’ll see how to:

  • Get your elected officials supporting a downtown focus
  • Bring people downtown consistently, so merchants will come back
  • Deal with empty buildings, turning lemons into lemonade
  • Find your focus: What your downtown should be about
  • Engage your property owners and what to do if they won’t lift a finger
  • Choose the block – or building – where you start the effort
  • Recruit the business mix you need to win
  • Find and promote your “anchor tenant” and what that actually is
  • Fund beautification and who should be charged with making it happen

This one-hour presentation will provide you with the tools and strategies you can use to get your downtown moving in the right direction. Get everyone you know to attend this VERY important presentation. It’s time to make it all happen!

Branding Case Histories - September 20, 2017

9:30 - 11:00 AM. (Arrive at 9:15 AM to order your beverage and treat)

If you’re like me, you love seeing case histories. Having worked in more than 1,500 communities around the world, I still learn new things every day. In this fun and fascinating workshop you’ll witness, through photographs and stories, how six different communities (all of them smaller towns) have found a great focus. You will discover how they have worked hard to put the product in place, and are now seeing extraordinary results. You’ll see:

  • What it was like before and the challenges they faced
  • How they found their focus (their brand)
  • What they did, how long it took, and when the “tipping point” took place
  • The results and the work still in-progress

You’ll love these new stories and they will have you pumped-up and inspired to so your story can be one we can share with the world!

Lodging, Attractions & Guides: Your Top 5 Marketing Priorities - October 18, 2017

9:30 - 11:00 AM. (Arrive at 9:15 AM to order your beverage and treat)

While we’ve concentrated our primarily efforts (including webinars and video workshops) on cities, towns, counties and communities, the best, most successful tourism efforts are built on the shoulders of private-sector attractions, activities (such as guide services), retailers, markets, restaurants, resorts and other types of lodging.

In this workshop 100% of the attention will be spent helping travel-industry businesses increase their sales, extend their seasons, and see a stronger return on their marketing investment. You’ll see:

  • Examples of the most effective printed marketing materials you can emulate
  • How best to spend your marketing dollars - specifically
  • How to design effective print and online ads
  • How to better leverage your social media efforts
  • Ways to extend your seasons
  • The top three strategies to pull people in the door
  • The power of having your business “secretly shopped”

If you work in the travel industry, make this workshop a priority! Bring everyone you know that has visitor-based clientele, along with marketing agencies, and stakeholders. The tips and tricks in this workshop are invaluable ways to increase your business.

Roger Brooks Video Library

Contact Elizabeth if you would like a private screening of any of these webinars, as it is a membership-based program.