Website Advertising

Ready to sign up? Contact Visit Estes Park at 970-586-0500.

Coupons & Special Offers

Visit Estes Park has added coupon pages and categories to the website for each listing segment. Coupons can be added to any Enhanced or Featured Listing in 6 permanent categories: Where to Stay (lodging); What to Do (activities/attractions); Where to Eat (dining), Weddings, Reunions and Meetings.

We also offer categories for specific, campaign-related landing pages that we direct digital advertising to. This is very valuable traffic, so we encourage you to take advantage of it by including applicable coupons/offers in these categories. The current promotional categories are listed below.

To offer the most relevant and attractive presentation to consumers, coupons/offers submitted must meet the following guidelines:

  • Offer is relevant to all Categories and the Listing Section
  • Presents a value to the customer (added value, savings, convenience, prix fixe menus, etc.)
  • Each coupon can be linked to only one Listing Section, but can be linked to multiple listings within that section
  • There currently is no limit to the number of coupons per listing or account, but to avoid duplication on coupon pages, each coupon per account/business must be unique from the others (for example: the same romance package cannot appear for a hotel's wedding listings AND their lodging listings - they must be unique).

We encourage everyone with applicable listings to submit their coupons via the extranet. Find additional details and instructions on creating coupons here: 

General Extranet Instructions (pdf)

Coupon Creation/Edit Instructions (pdf)

COUPON CATEGORY DETAIL CHART

Category

Listing Section

Category Type

Webpage

What to Do

Things To Do

Permanent

Specials

Where to Stay

Lodging

Permanent

Specials

Where to Eat

Dining

Permanent

Specials

Wedding Specials

Weddings

Permanent

Wedding Specials

Reunion Specials

Reunions

Permanent

Reunion Specials

Meeting Specials

Meetings

Permanent

Meeting Specials

Winter Specials & Packages

Any

Promotional

Winter Landing Pages

Eldora or ski-related packages/offers

Things to Do or Lodging

Promotional

Skiing page & Winter Landing Page

Holiday & Event Packages Any Ongoing, Promotional Ad-based landing pages for large events or holidays (ex. Valentine's Day, Christmas, Spring Break, etc.)

NOTES:

▪ ‘Promotion' categories are temporary and typically associated with a specific event and/or promotion that Visit Estes Park is marketing. We will do our best to communicate them via the Stakeholder Newsletter and these categories will appear in the drop-down when adding or editing coupons.

▪ Coupon web pages may not be "live" if there are not any active coupons in that category.

▪ Be aware that if two coupon categories are selected, the coupon may appear twice on the associated listing.

▪ Only 1 Listing Section may be linked per coupon; however the coupon may be linked to all listings in that section.


Winter 2015-2016 Ad Program

Visit Estes Park is excited to share that we are working on a bigger-than-ever winter travel campaign that is designed to entice potential travelers to Estes Park and our amazing winter recreation! The campaign will include digital ads, billboards, social media promotion and unique Front-Range attention-getting (secret) tactics. There are multiple ways for you to take advantage of this investment and to get more attention for your business:

  • New products- Are you offering or could you develop new winter products? Some ideas for you to think   about:
    • Free snowshoes, sleds or ski equipment to guests (Mountain Shop has an existing program for lodgers)
    • A hot cocoa evening reception
    • S’mores turndown service
    • Après adventure drink or dining specials 
    • Estes holiday lights driving tour with paper or Google map, hot cocoa & cookies
  • Winter Packages/Special Offers – Convenience packages or special savings. You can submit them via the extranet (directions) or call 586-0500. Ideas/examples:
    • Eldora ski packages with special rates from the resort (inquire with Brooke if you need more information)
    • Warm-up packages: Hot cocoa, hand & toe warmers, gear rental, souvenir blanket or stocking caps, local bottle of whiskey, hot tub or fireplace room, etc.
    • Digital Detox packages: Dinner delivery, hot tub or fireplace room, in-room massages, tour/excursion (snowshoe, Jeep tour, etc.), sip & paint class, local distillery/winery/brewery tasting, etc.
  • Unique Winter Stories-Does someone at your business have a tale to tell? Here are some examples of the sorts of stories that we would like to share – both on our website with advertising traffic and with the press:
    • Impressive locals: employee who has snowshoed/skied/ice climbed an impressive number of peaks/trails; staff member with expert-level knowledge of ice fishing/fat biking/etc.
    • Amazing guest stories: Customer’s incredible winter wedding; Surprise anniversary trip 30 years after their Estes Park wedding; Fifth generation having the same RMNP/EP experience
    • Special ways your business celebrates winter: winter staff team-building excursions, adding handmade snow ice cream to the menu, giving away hot tea with every purchase, après-adventure hot toddy specials, warming massage with winter spice aromatherapy, etc.
    • Elements of a “round-up”: Ten perfect holiday gifts from Estes Park; Seven ways to propose in Estes this winter; Five perfect winter cocktails; Ten experiences to test your Colorado spirit; etc.