Current Cooperative Programs
While VisitEstesPark.com advertising programs and the Estes Park Official Visitor Guide have always been cooperative programs, we continue to seek out opportunities to offer local businesses access to external advertising, VEP promotions and public relations opportunities for no charge or at reduced or subsidized rates.
Click these links to go directly to specific current promotions and opportunities:
- 4th Grader Gift Bags at the Visitor Center
- Collaborative Content Program
- Advertising & Promotions
- Public Relations Opportunities
- International Leads & Sales Program
4th Grader Rewards Program:
To take further advantage of the National Park Foundation's "Every Kid in a Park" campaign offering free park passes to all 4th graders, Visit Estes Park will be offering 4th graders a free gift package at the Estes Park Visitor Center. We have ordered drawstring backpacks to award kids who show their 4th Grade Parks Pass. We will fill these backpacks with additional gift items, coupons and information from local businesses at no additional charge
Participants must provide something of value in addition to any brochure or literature. This could be a coupon, but we encourage you to get creative and offer something special and memorable to the kids with or in place of a coupon: keychain compass, lanyard, small stuffed animal, patch, food/candy, chapstick, etc. You can purchase branded elements online - we have had good luck with 4Imprint.com or the local company, iii.
Participants must provide a minimum of 100 pieces. We are starting with 300 bags - one per 4th grade pass presented. The more items you provide, the more bags you will be included in. If you are providing a gift and literature (coupon, brochure, business card, etc.), please provide 100 of each.
Space was be filled on a first-come basis. We will accept commitments until the 300 bags are full (will depend on number and size of materials, so get your info in quickly). Please email notice of your commitment, including a description of what you plan to insert into the bags, to Wendi Bryson as soon as possible.
Stay Tuned for Round Two: Depending on how successful the program is, we may order a second round of bags. We will send another notice if/when that happens.
Collaborative Content Program:
Engaging and interesting content attracts travelers and keeps consumers coming back to Estes Park for more - travel ideas, trip tips, local recommendations, interesting people, unusual activities or features, and more! You can take advantage of this curiosity by getting your stories in front of our blog readers and social media followers.
If you are interested in sharing content, being a guest blogger or have news to share (we can help with ideas, too!) please contact Josh Harms via email or 970-586-0500. Space is filled on a first-come basis, so act now!
Advertising & Promotions:
We are currently marketing spring and summer, so make sure you have your information to us on new products, amenities or services, add your seasonal coupons to your listings, freshen up the photos on your listing and website, and more!
Find out more about coupon & promotions on the Website Advertising page.
Public Relations Opportunities:
We are constantly talking to and pitching story ideas to members of the press, so be sure to keep us up to date on your news, current events, updates and upgrades, etc. In addition to ongoing "what's new" in Estes Park, we are always pitching specific story ideas for both long-lead (6-12 months ahead) and short-lead (1-6 months ahead) stories.
Please send us ANY AND ALL tidbits, story ideas, packages and news related to the current pitches below. Remember - we can help formulate packages, brainstorm ideas and develop new (and easy) products/services to fit into these themes! Send your info to Jean McGuire.
Long-Lead Story Topics:
- Personalized Vacations - Meyers-Briggs/Customized Itineraries: What adventures could you offer the introvert? The social butterfly?
- Fall Haunts & Other-Worldly Adventures:
- Haunted: Are there rumors about your business or building? Have you had complaints of something going 'bump' in the night? Tell us our ghost stories!
- Stellar/Stargazing: Stargazing or night tours; Observatory partnership; Star maps, hot cocoa & sleeping bags for guests to take into the park
- Fall Natural Beauty: Maps of best area aspen groves for take-out restaurant customers, Tour to or picnic with an aspen view; Unique elk (rut) or aspen leaf gifts in fall
- Woodland Winter Weddings: Have you had a unique winter wedding at your location? Do you know a bride or groom who had a winter wedding in Estes Park?
For additional information about Visit Estes Park cooperative marketing, please contact Jean McGuire.
International Sales & Leads Program
Visit Estes Park continues to invest in international sales and promotion by hosting tour operators, receptive operators and travel agents on FAM tours and by attending international travel tradeshows IPW and Go West. Local tourism partners can take advantage of this investment by helping VEP host FAM tours and/or by participating in international travel packages and tours. To get started with either one, please complete this easy online form.
Want to know more about international travel trade? Here are some resources to help guide you to this vast and dynamic industry sector:
- International Travel Trade Glossary & Info Sheet (pdf)
- US Travel Association International Inbound Travel Fact Sheet (pdf)
- June 2016 Miles Media Brand USA Presentation (pdf)
- CTO International Promotions Program Page
- Discover America - the national tourism promotion program