Visit Estes Park Destination Marketing & Promotions
Visit Estes Park's intent is to grow visitation to Estes Park through effective marketing. This is done through many tools, mainly paid, earned and owned media. Paid media includes all paid advertising, whether print, broadcast, digital or out-of-home. Earned media is another term for press exposure which is done through our public relations program. Owned media are the channels that we own, create and produce, like the Official Visitor Guide, the VisitEstesPark.com website, social channels, creative assets, etc. Various tactics in each of these areas comprise the overall destination marketing plan. Peruse our Current Promotions to see what temporary opportunities there are for you to participate in today!
Visit Estes Park's mission is to attract visitors to Estes Park. Part of how we do that is through paid and owned marketing. Our paid marketing mix includes both print and digital advertising in local, regional and national outlets. Owned media marketing includes our many on-line social media channels through which we share our messages, update followers on news & events, and 'sell' Estes Park as an amazing vacation destination. Our current social media channels include Facebook, Twitter, Google+, Instagram, Pinterest, Flickr, YouTube and our blog.
Click here to see Visit Estes Park's Telly award-winning commercial, "Take Flight."
Click here to see Visit Estes Park's commercial, "Escape to Estes."
Visit Estes Park is continuously working with members of the media, freelance writers and our partners to promote Estes Park through print and digital articles or stories. These efforts include targeted pitches, meeting and events, press tours and visits, press releases, and ongoing relationship management. Our efforts in these areas are assisted by partners at the Colorado Tourism Office and Turner Public Relations.
Stakeholders can participate in Visit Estes Park's public relations by hosting media when they visit Estes Park, by being part of promotional packages, and by keeping Visit Estes Park informed of news about their businesses and organizations. Press hosting and promotional packages can include lodging, dining, activities and more. Call or email Jean to find out how you can get involved and get some media exposure for your business or organization: 970-586-0500 x. 221 or JMcGuire@VisitEstesPark.com.
In addition to paid media and earned media, Visit Estes Park manages several areas of owned media, which include social media channels, a blog, website and e-newsletter program. These tools allow Visit Estes Park multiple platforms to engage with and communicate to various consumer groups over time. Through a variety of tactics, including the sharing of news, updates on local events & businesses, and promotions and giveaways.
Stakeholders can participate in these programs in a variety of ways, including:
- Contribute to giveaways for promotions
- Keep Visit Estes Park updated on news in your business: openings, closings, new products/services, upgrades/remodels, etc.
- Share an area of expertise as a guest blogger, photographer or videographer
Centennial Restaurant Challenge with Grand Lake
Visit Estes Park has been working with Grand Lake to develop a fun and creative way to compete with each other while celebrating the centennial through food! We are presenting the Centennial Cook-Off Challenge pitting our great restaurants against their's in three categories: main course/entree, dessert or snack, and cocktail or drink. Get the details and register your entry by downloading the pdf here.
Promotional Landing Pages & Coupons
Extended Stay: Last year's special offer and package ads performed so well, that we are bringing it back! Visit Estes Park will begin running "Extended Stay Specials" ads on May 11th, 2015. These offers will be featured on a landing page as "Coupons" on the website and all of these ads (Roughly $20,000-worth) will link directly to this landing page. Get your lodging business featured by submitting a relevant coupon (one that offers a discount, incentive, added value, etc. for longer stays - ex. Stay three nights, get the 4th free).
Centennial: We are celebrating the RMNP Centennial through advertising and public relations. Coupons with a RMNP and/or Centennial theme or element can be featured in this promotional coupon section and category. Offers will live on a landing page where tens-of-thousands worth of advertising will direct consumers to. Take advantage of this great opportunity by submitting your coupon today!
Press Pitches: Summer Travel, Centennial and New/Exciting Happenings
We are currently pitching spring and summer travel stories. Many of the spring pitches are centered on new events and the RMNP Centennial; as you develop packages around these events, please send them to Brooke and we can include them in out media outreach. Part of our Rocky Centennial celebration pitching includes Rocky Mountain Conservancy programs, Fee Free Days and centennial exhibits and programs. Packages can complement these pitches, so send them our way. Lastly, unique guest experiences and NEW products, updates and offerings are always on the minds of the travel media. If you are doing something new or want to offer something unique (think unusual turndown service, signature cocktail, themed meal or gift, etc.), please let us know. We are always happy to assist in development of such ideas and packages. Send information or reach out at any time to Jean McGuire at JMcGuire@VisitEstesPark.com or (970) 586-0500.